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Amazon Fresh Placemat

DIRECT / DIGITAL

client: Amazon Fresh

Foodies are forever sending fabulous foodie photos to all their foodie friends. But why are foodie photos always from restaurants? Why can’t foodies send beautiful photos from home?

 

Insight:

Foodies are forever sharing fabulous foodie photos to all their foodie friends.
But why are foodie photos always from restaurants?
Why can’t foodies share beautiful foodie photos from home?

IDEA:

Since foodies frequently get their foodie food form Amazon Fresh,
we’re now offering a selection of free foodie placemats with every order.
Place your dish on the placemat of your choice and create the perfect mood
for a meal and the perfect frame for a photo.

 
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Rold: art direction / deesign

credit: Jack Jungho Hwang, Han Meng